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WHY USE A REALTOR?...
The real estate profession has been around for
over 100 years; that longevity only happens if the consumer believes
in the merits of the service.
Most people are capable of selling their own home, as long as
they are willing to make the commitment of time, effort, and money
it will take to make the sale! However, there are also pitfalls
to watch for when you sell your own home – some that could
cost you more money than the commissions you would otherwise pay,
and others that could even cost you the sale!
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You may make more money using a REALTOR
than "by owner" selling
Buyers shop "buy owner" sellers for one reason –
to save the commission. If they succeed, you don’t.
When you sell by REALTOR, you pay no selling costs unless the
home sells: if you sell "by owner" you must extensively
advertise with your own money, and without guarantee of sale
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Your home receives broader and quicker
exposure
More exposure: 1600 REALTORS working to sell your home are
likely to get results sooner than just you. If it takes an average
60-90 days to sell a home on MLS, how long is it likely to take
you? You could get lucky, of course.
Quicker: REALTORS typically work 5 to 10 buyers at any time.
They watch for new listings.
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You have better access to more buyers
About 85 per cent of Buyers work with REALTORS (see 4. below).
Most transferred staff uses REALTORS because companies recognize
the value of using professional relocation specialists.
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Buyers benefit greatly by using REALTORS.
REALTORS do the work for the sellers, and save them time and
hassle.
REALTORS have access to about 90 per cent of available homes.
You have only one home.
REALTORS permit comparison pricing and help Buyers make the
right decision.
Out of town buyers work with REALTORS to save limited time.
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A sale is more likely with a REALTOR
than without.
Buyers heed REALTORS’ advice because its objective.
REALTORS can ask questions the seller can’t e.g. income,
cash available debt.
REALTORS can follow up effectively – they have the prospect’s
name and phone number.
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Your home is advertised professionally
to all prospects.
Professional signs & ad layouts are part of the REALTORS
"tool kit"
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Your home may sell even if not advertised
directly.
REALTORS advertise and promote extensively, and invite people
to call them.
Callers may buy your home even if they are calling about a different
one.
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Your home will be priced for effective
sale.
Correct pricing sells a home.
REALTORS know the market, and they know your goals
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You are able to respond quickly to market
changes
Quick response can save you money! REALTORS are aware of market
dynamics – that’s their business!
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You get effective marketing aids to sell
your home
E.G. Home Profile Sheets, tips on presentation of home, etc.
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Your Prospective Buyers receive financing
awareness
REALTORS know financing – that can make or break deals!
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You will be less inconvenienced using
a REALTOR
REALTORS do all the work with prospects, and handle details.
Buyers have 24-hour access to REALTOR; you can have a normal
life!
You can avoid an emotional roller coaster that comes from being
rejected by prospects.
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You have more security.
REALTORS ensure only qualified buyers come through your home
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You get the benefit of professional
showmanship
REALTORS learn and understand each Buyer and Seller’s
wants/needs.
REALTORS can "sell" the features they know a buyer
wants.
REALTORS can compare your home favorably to competition
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You get the benefit of a trained negotiator.
REALTORS negotiate without conflict, and are trained to be
effective.
Objective, competent negotiating provided by a skilled REALTOR
will maximize the proceeds to clients.
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You can avoid legal pitfalls or high
legal fees
Buyers may use contract forms that have legally risky clauses,
or terms not beneficial to the Seller.
REALTORS use proven Contract forms, and know how to protect
the clients’ interest.
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